Shakedown as in appraisal not as in coercion is how we will be looking at social media in this roundup. Though the undeniable power of the space for marketing is well known to small businesses who have already started using it, other important aspects like customer service and something called“social commerce” are also about to get much more important. If you want an appraisal of what social media does and will mean to small business in the present and future, come along with us. We think you’ll find it interesting!
Not every business needs Facebook? According to this article, based again on a survey showing 60 percent of businesses still have no Facebook page, some businesses (B2B and those concerned about negative publicity) don’t need FB and should probably stay away. Not exactly what we’re hearing from all B2B and reputation management folks. How about you?CBC News
Branding
Want proof that social media can impact brand? Check out this controversial study by a post-doctoral student at Pace University, who claims social media popularity helped him accurately predict stock prices of three major brands over ten months. Not everyone is convinced.PC Magazine
Resources
Entrepreneur offers social media training for small business. There is tremendous demand for this kind of training among small businesses interested in exploiting the incredible tools of social media for their marketing efforts. Is this an opportunity for those able to lend their services to small businesses needing similar training in your area?SFGate
Startups
Making e-commerce social. A Minneapolis firm is seeking to“bridge the gap” between social media and e-commerce starting with efforts to bring an e-commerce application to the Facebook community. See this story from local media reporting on the efforts of 8thBridge and the game changing technology they hope will transform online sales forever. What could the new social commerce environment the company envisions mean to other retailers online?StarTribune.com
Trends
Burlington, New Hampshire new social media capitol? As this clip from a local newscast suggests, social media is hitting mainstream small business in a big way. And some communities are definitely ahead of the curve. Here small business owners cram into a huge auditorium once a month for a social media event with industry leaders. Are businesses in your community hooked in to the use of social media?WCAX.com
Social commerce segment growing. There’s a new term for more traditional media (TV, radio, newspapers and the like) called“legacy media.” And as it happens their slice of total advertising and marketing investment has already and is expected to continue shrinking radically over the coming decade with a bigger and bigger slice of the pie going to social media. Whether your business is in social media itself or whether you spend time and money to promote yourself there, the data shows a clear trend among marketers that should not be ignored.Huffington Post
Tools
Twitter and Facebook put all businesses on even ground. In the end, you shouldn’t be involved in social media marketing because it’s a really cool trend or because everyone else is doing it. You should do it because it is a smart and inexpensive tool that could put you on an even footing with the big guys. What more could you want? What’s your reason for not using this versatile tool?channelinsider
Tech
Survey shows convergence of social media/mobile video ahead. The increasing popularity of social media with an increased interest in mobile video may be an important trend for small business owners interested in capturing customers online may wish to consider. Though the survey focuses largely on mobile video services, results suggest a greater interest in video content served through social media like Facebook and Twitter.BusinessWire
Strategy
If everybody’s doing it, how do you stand out? If you’re wondering how your business or brand can make an impression in a world so full of social media users, consider this. Social media is about relationships with people, and there’s only one of you. Here’s our look at how you can make the individuality of your brand stand out as never before. Are you ready to stand out from the crowd.BizSugar.com
So what makes your message social? One of the most important aspects of making social media work for your small business, is to understand how to get your message across. To this end, consider this video as an example of social marketing at its best, a short simple message that imparts unique information, creates value through that information and even contains a sort of call to action. Oh, and we forgot! Just go ahead and try to fight the urge to share it with a friend. Awesome!The Big Red Tomato Company
Комментариев нет:
Отправить комментарий