Valentine’s Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer relationships through communications, branding and customer care. Here are some thoughts for this special holiday:
Branding
Valentine’s Day: Anatomy of a failed branding campaign. It’s Valentine’s Day again and as recognizable as hearts and the adorable cherub cupid might be, Jackie Purnell maintains it’s time to evolve the brand. Is your business stuck with a brand that no longer fits your message or the essence of your company. Change it before your out-manuevered by competitors and ask yourself the hard questions now.Building Business Creating Brands
Marketing
Valentine’s gifts for your special customers. No we’re not necessarily talking here about a heart-shaped box of candy, flowers or some colorful balloons that say,“I love you.” (Although, hey, whatever works.) But think of what you do for your special clients letting them know thay are special as a Valentine’s Day gift you give the whole year through.Dawn Westerberg Consulting
Self-development
Being in love with entrepreneurship. Want to know who you should be in love with this Valentine’s Day. Karen Post has an answer for you. There are so many people miserable about their jobs that it could almost be called an epidemic. What’s the solution. Fall in love with entrepreneurship. It may be a romance you never get over.Oddpodz
Social Media
Showing love to your customers Twitter style. Those who see Twitter as a way to market to new customers only may be missing a big part of the Web site’s appeal. Twitter can also be used to bind your loyal customers closer assuming you follow a couple of important tips that will help you build a strong relationship with your best customers.Building Success
Tips
Small business in full bloom. What to know what strategies work best for small businesses when customer demand outstrips their ordinary ability to cope. By reading the piece above you can learn more about how small florists survive the biggest day of their year and come out smelling like a rose.Entrepreneur.com
Operations
Wow, do we wish we’d thought of this idea. Through a Facebook poll, small business owners were asked to describe,“Who do you love for making your small business life a little better?” And what a response. The answers are virtual love letters to the people who help make small businesses what they are everyday. Beautiful!Today’s Chicago Woman
Tech
Better romance through the“virtual office.” While you might not initially think more time holding your favorite mobile device than holding your sweetheart’s hand is a good thing, a survey suggests the virtual (and sometimes mobile) office is allowing more work-life balance which means, of course, more time spent with your significant other.Business Wire
Promotions
We just love great promotional ideas, don’t you? This one is for Valentines Day and is it a hoot. Name a cockroach after your special someone. No kidding! Read more! When promoting your business, especially on a special day, always try to think out of the box…way out of the box! Business Opportunities Weblog Network
Finance
Don’t forget, Valentine’s Day also represents sales. We’re sure it varies from community to community so the figures in the article above may be different where you live, but, of course, Valentine’s Day has also always meant a tremendous opportunity for sales. What did you do this year to capture it?HeraldSun.com.au
Trends
Valentine’s Day always good for business. No matter what the latest fad in the small business world or what state the economy is in, Valentine’s Day remains always good for business, and better for those who learn to adapt their businesses to it. Check out this story from one local media outlet about how one community’s economy is literally transformed by the holiday. How about yours?Hollister Free Lance
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