The future, even the present, of small business is wired and mobile. Online digital technology has transformed not just marketing but networking and just about every other kind of business interaction too. Mobility has changed the way we think about our businesses and the way they are integrate into our lives. How has it changed your business? See the wrapup below for a closer look.
How-to
How secure is your wireless network? Setting up a small business network with a simple wireless router isn’t hard but securing it is another matter. Making sure your small business wireless network has the right security takes a few extra steps but thanks to a post from security consultant Sean McCreary and a helpful accompanying tutorial video, protecting your network it doesn’t take security expert either.Business Security Information
Anatomy of an online product launch. Youdon’tneed to be a computer hacker genius these days to successfully bring your products and services to market on the Internet. What youdoneed is a few very basic digital tools and the ability to use them strategically. Here’s a look at mapping out the campaign with three principle techniques.Matt About Business
Trends
Entrepreneurs get more mobile with ever cheaper laptops. Alex Lesberg is a Senior Consultant and the Vice President at Jackrabbit Microware said bye-bye to his desktop computer in favor of a laptop matching or exceeding the features of his old desktop at an increasingly competitive price with the added benefit of increased mobility. Running your business from anywhere has never been simpler.JackRabbit.com Blog
Here comes the new Facebook. But what does the new upgrade mean for your small business? Of course, many wired and mobile entrepreneurs use Facebook these days as everything from a marketing platform to a networking hub to build businesses in a very new way. But some of the new features offered in the latest Facebook upgrade could enhance that experience even more.Netvantage Marketing
Mobile
Marketing to the mobile consumer. Just as small businesses and entrepreneurs are getting more mobile and wired so are consumers. With iPhones, Blackberrys and other mobile devices quite prevalent today, small businesses need to begin to see this as an opportunity to connect with potential clients, customers and partners through a whole new channel.Sky Conferencing Blog
Resources
Blogs, social media and SEO. They are the triumvirate of modern online marketing, the wired entrepreneur’s three pronged attack in the battle to become noticed above the din. And yet, you will find that from bloggers to social media gurus to SEO strategists many still treats elements as separate. But not Michael Martine. Get ready for a brand new perspective.RemarkaBlogger
Digital learning. And let’s not assume that information from this new breed of wired and mobile entrepreneurs only goes one way, outward to their audience. In fact, the new wired entrepreneur has gained access to an incredible trove of information never so easily available before and from just about anywhere…including home with the kids.The Work At Home Woman
Operations
Cyber crime and network security: what are the risks? With all the positives of operating as a wired mobile entrepreneur in a world where natural and communications boundaries have been practically erased, it’s important to remember that risks in this world always abound. With the possibility of everything from a cyber attack on your Website to a hacker stealing confidential customer data, it’s easy to get the willies. But be sure to understand the risks, if any, to your particular start-up business before spending on unneeded protection. Albany Insurance Professional
Mobile marketing for a greener planet…and more profit? That’s the conclusion of this post about a revolution that could see a complete shift from direct mail marketing to the mobile digital variety hastened by two main factors: first, the financial and environmental cost of unopened mailed marketing and, second, the increasing popularity of proximity-based or geographic marketing to drive customers into local businesses.Dev 9
Conclusion
E-mail marketing: Old school tactics, new approach. E-mail marketing is one of the earliest kinds of marketing on the Internet, but that doesn’t mean it’s OK to use the same techniques you did back in the the 90′s. What’s important today is how to do e-mail marketing well and also what techniques to avoid.The Lunch Pail
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